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Harte-Hanks Pennysaver Claims Top Advertiser Spot Among Spanish-Speaking Households
Fifty-Year-Old California-Based Pennysaver Now Targets More Spanish-Speaking Households Than Any Other Publication Nationwide
BREA, CA--(Marketwire - Jun 15, 2012) - With more than 780 local editions and a reach of more than nine million circulation in California, PennySaver, a Harte-Hanks® company (NYSE: HHS), is not only the largest direct mail shopping publication in the United States, but according to The Media Audit, it is also read by more Spanish-speaking households than any other publication in the U.S. The Media Audit is a multimedia, qualitative audience survey conducted annually in over eighty local U.S. markets, and is the most comprehensive and up-to-date source for media and consumer insights available.
According to the 2010 U.S. census, the Latino population in the United States grew 43 percent between 2000 and 2010 -- four times as fast as the overall population. "There has been a huge Latino population surge in California and across the country, and advertisers are looking to PennySaver to help target this influential group," said Carlos Guzman, Vice-President of Harte-Hanks Shoppers. "With 50 years of experience under our belt, we pride ourselves in understanding our community, and that's why companies large and small recognize the PennySaver -- and our PennySaverUSA.com website -- as a very targeted approach to reaching their Spanish-speaking audiences.
Since its inception in 1962, the PennySaver has been the leader in servicing its local communities with classifieds, coupons and deals for everyday needs, and has a proven track record of helping local and national businesses connect with the diverse Spanish-speaking market. Top national brands, including Kohl's, Papa John's, Denny's and Firestone Complete Auto Care use the PennySaver to advertise in both Spanish and English to target this important audience.
In an effort to continue growing this segment of the business, PennySaver continues to develop and grow its team who handles this important segment of its audience. The PennySaver prides itself in its ability to help advertisers, both large and small, reach this demographic better than anyone else in the country, especially in the state of California.
PennySaverUSA.com™ and its Florida-based sister publication, TheFlyer.com™ are leading single print publications. The two publications reach over 11.2 million U.S. addresses every week. For fifty years, the PennySaver has helped businesses in California advertise to local communities while connecting buyers and sellers through local classifieds. Known as PennySaverUSA.com online, readers are enjoying the same local values as the publication has been trusted to deliver for decades. On the web, PennySaverUSA.com and TheFlyer.com are advertising portals bringing users local online classifieds, business listings, online coupons, and a range of business products and services like PowerSites™ that help small and medium size businesses build websites and establish a web presence to improve lead generation. For more information, visit us online at http://www.pennysaverusa.com or http://www.theflyer.com.
Harte-Hanks, Inc. (NYSE: HHS) is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks® Web site at http://www.harte-hanks.com or call (800) 456-9748.
ABOUT THE MEDIA AUDIT
The Media Audit is a syndicated multi-media and retail study conducted in 100+ U.S. markets. The data is used by hundreds of advertisers and their agencies to plan and buy media. More than 1,000 media including 200+ newspapers use The Media Audit for selling their ad value. Advance Media, Gannett Newspapers, Gateway Newspapers and Hearst Newspapers sell their strengths with The Media Audit.
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