
Frequently Asked Questions
What is Out-of-Home (OOH) Advertising?
OOH advertising refers to any visual advertising media found outside of the home. This includes billboards, advertising on buses, street furniture (like outside benches or bus shelters), and digital signage. It's designed to capture the attention of the public when they are outside their homes.
Why is Billboard Advertising Effective?
Billboard advertising is effective because it offers high visibility and can reach a broad audience. Billboards are typically placed in high-traffic areas, ensuring that a large number of people see the advertisement. Additionally, the repetitive viewing of billboards by daily commuters lends to higher brand recall.
What is the Difference Between Traditional and Digital Billboards?
Digital billboards are electronic displays that can rotate multiple versions of your advertisement on a single screen. Digital billboards offer flexibility to schedule ad content by the time of day.
How is the Cost of Billboard Advertising Determined?
The cost of billboard advertising depends on several factors including the location of the billboard, the amount of traffic in that area, the size of the billboard, and whether it's a traditional or digital format. Traffic on Highways near areas of interest (ex. Casino or Concert Venues) visit command higher prices. Additionally, costs can vary based on the length of the advertising campaign.
Why should an advertiser choose NORCAL ADS for their advertising needs?
Norcal Ads offers both digital billboard and static bench advertising options, ensuring that advertisers can find the perfect solution for their specific campaign goals. Our strategic locations for billboards are carefully chosen for maximum visibility and audience reach, covering high-traffic areas, highways, and niche markets. Additionally, Norcal Ads is a local business that also understands choosing a partner that is committed to customer service excellence, providing personalized support and flexible campaign options is critical to meeting your unique advertising needs.